Black Friday isn't cancelled – here's what to expect in 2020.
Black Friday has been losing its clout for years. The coronavirus pandemic could be what finishes it.
The one-day event of doorbuster deals, packed mall parking lots and crowded shops has long been considered the unofficial kickoff to the holiday shopping season.
Its name comes from the sizable effect the buying blitz can have on a retailer’s bottom line, pushing them “into the black,” or toward profitability, after three quarters of money-losing sales. A typical Black Friday in previous years could equate to about an extra week of sales for some retailers, according to analytical intelligence firm 1010data.
In recent years, however, Black Friday’s importance has faded. More retailers have offered similar sales online, making it possible for shoppers to browse and buy from their couch or on their smartphone rather than having to camp out in a Best Buy parking lot, or cut through thick crowds at the mall. In the midst of a global health crisis, shoppers have even more reason to avoid long lines to snag a deep discount on a smartwatch, boots or a Nintendo Switch.
Some 64% of consumers said they are less inclined to shop on Black Friday than they were a few years ago, according to a survey of more than 1,500 consumers by Accenture. Nearly 60% said they had also lost interest in shopping on Cyber Monday. Those numbers have risen from 55% and 47%, respectively, from last year.
‘Being first’
Retailers are downplaying the one-day event this year, too. Many say they will start holiday deals as early as October and extend the offers throughout the holiday season.
Macy’s CEO Jeff Gennette told analysts last month that holiday demand typically occurs “between the goal posts of Thanksgiving and Christmas Day.” But he said, “I think this year is going to be different” with demand beginning even earlier.
Black Friday has become a concept in the industry that is used to promise customers deep discounts — minus the 24-hour time limit.
“Black Friday was always about being first,” said Michael Brown, a partner in the consumer practice of global strategy and management consultant Kearney. “But Black Friday is not going to be the launch of the holiday season this year. ... It will happen softly over the next month or so.”
Home Depot, which sells holiday decor like artificial Christmas trees and lawn inflatables, is stretching out Black Friday specials for nearly two months so customers don’t feel like they need to rush to the store, as one example of the trend.
Amazon has also pushed up retailers’ timetables. Its annual Prime Day event, typically held in July, will now take place on Oct. 13 and 14 after the company pushed the date because of the pandemic. That could pull holiday sales forward and steal market share from competitors.
Target announced its own sales event — Target Deal Days — during the same two-day period. It said it will have more than double the digital deals it offered last year on electronics, beauty items, toys and more.
The big-box retailer also said its Black Friday deals will run through the entire month of November — and be available on its website, so customers can get the same discounts from their couch. It’s extending its price match guarantee for any item considered a “Black Friday deal,” whether it’s bought at the start of November or on Christmas Eve.
Walmart’s “Black Friday” deals won’t be limited to a single day, either. It will feature Black Friday-like savings during its “Big Save Event,” which starts the evening of Oct. 11 and runs through Oct. 15. The deals will include $50 off of a Pioneer Woman 6-quart Instant Pot and a 55-inch JVC 4K HDR Roku Smart TV for $248.
Closed for Thanksgiving
Best Buy is one of the retailers that will offer Black Friday deals over a longer period this year, with the sales starting in October. The company’s Chief Merchandising Officer Jason Bonfig said Black Friday’s meaning has evolved in the past decade. The one-day shopping holiday has morphed into nearly an entire weekend of sales.
As retailers added hours on Thanksgiving, they offered longer-lasting promotions and catered to customers’ online shopping, he said. Still, it is “definitely still relevant for Best Buy and Best Buy customers.”
“Black Friday really signals a time for customers to be able to get great deals,” Bonfig said.
The creep of spending momentum from Black Friday to Turkey Day began in full force in 2010, when Sears opened on Thanksgiving. Walmart made a similar move in 2011, followed by Target in 2012. Black Friday sales then started to spread throughout the weekend and into Cyber Monday, stealing thunder from the retail tradition.
That will look even more different this year, as one of the signature pieces of Black Friday disappears: Several key retailers have announced they won’t jumpstart sales by opening about half a day earlier on Thanksgiving. Companies including Walmart, Dick’s Sporting Goods, Best Buy and the biggest U.S. mall owner Simon Property G.
Black Friday deals are heading our way, and though we might be a few weeks away now, it's looking like a move to online sales and increased competition will draw some of the hottest deals out well into October. That may just work in your favor, however, and we may see retailers relying on these seasonal discounts even more this year, and offering discounts earlier as a result.
That means we might see Black Friday deals happening far ahead of the scheduled November 27 start date. You'll want to get prepped early, then, and we can help by bringing you all the latest Black Friday 2020 information as it happens right here.
We're showing you where to shop, what to shop for, and when to get that credit card ready to make sure you don't miss a single saving this year, so keep this page bookmarked throughout the next couple of months.
Don't believe the hype that says 'Black Friday is cancelled.' Its deals will just be online and spread out instead of narrowly launching in a single weekend, according to Best Buy and other retailer's plans, and retailers are supporting Green Monday 2020 on December 14, for last-minute deals before Christmas.
However, it seems that Black Friday deals will look different this year, with the US's brick and mortar retailers like Walmart, Best Buy and Target, all giving their staff Thanksgiving off this year in order to avoid foot traffic amid the global pandemic.
We'll see the best deals moving online, then, with these more traditional stores competing against the low prices and already well developed infrastructures of the likes of Amazon and eBay.
All of this is going to make Black Friday online deals all the more important. You'll have a better chance of finding Black Friday AirPod deals at home more sitting in your PJs more than waiting in line outside of a physical store.
The reason we think Black Friday will begin far sooner than November 27 and even dip into October is because the Amazon Prime Day 2020 date is expected for early October. It's a stealth move to launch early deals, while Walmart Plus launched on September 15 as a way to drum up its online retailer business ahead of Black Friday.
Black Friday deals: what to expect
Black Friday 2020 should continue last year's trend of not just offering discounts, but offering discounts on items you'll actually want to buy as retailers jockey for more limited wallets against fiercer online competition this year.
There was some fierce competition between Amazon, Walmart, B&H Photo and Best Buy last year, and that's a good sign given payday will fall after Black Friday in 2020.
According to Adobe Analytics, 2019 saw a near-20% uplift in traffic for those searching for savings on their holiday gifts, and with Deloitte recently publishing a report suggesting an uptick in seasonal sale interest from 1% to 1.5% (as opposed to the 4.1% increase of 2019) retailers are going to need to stand out from the crowd this year.
The biggest Black Friday money makers a year ago? Toys were the most-purchased category, and the Nintendo Switch sales took home the lion's share.
However, the PS5, Xbox Series X and Xbox Series S are going to impress people in November 2020 (though Black Friday deals on those new consoles may be slim).
The best Black Friday deals often come from retailers that can afford to lure you to their online store with, for example, an Apple iPad deal for $250, and convince you to add other more profitable purchases to your shopping cart. Walmart and Target both had that Black Friday deal last year, and it sold out within minutes.
In 2020, we're expecting similar iPad deals to hit the market, and be just as popular, with this year's releases already being discounted at Amazon and the 2018 iPad Pros starting to show their age even more.
HOW DOES WE PREPARE FOR BLACK FRIDAY?
Black Friday is one of the most important times of the year for Free VPS Hosting to help our readers - we spend weeks ahead of the big day (or weekend) making sure the whole site is ready for people looking for the information they need to help them make the right buying choice.
Whether that's knowing which is the best laptop, TV or iPad, or just seeing great deals for them through our Hawk price comparison widget, we've got everything you need to know.
In fact, Apple products sell more on Black Friday than any non-iPhone launch day. That's not shocking news with last year's $400 cashback on an iPhone 11, lower prices on AirPods and Apple Watches and MacBook / iPads being cheaper than ever before.
These offers were incredibly popular last year, and with many of those products already seeing Black Friday-beating prices in 2020, we're expecting big things from these luxury lines in 2020.
It's not a surprise that Apple launches new iPhones in September to discount them (just a little bit) by Black Friday and Cyber Monday - although this year, the iPhone 12 delay might be an issue. This mostly happens through US carriers and BYGO Free deals, with some .
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